When setting up an Ecommerce website, there are a few steps to keep in mind. Some of these steps are not optional. Most are required by your payment gateway to help you lower your risk of fraud or complaints.
1) SSL Certificate for your domain (i.e. HTTPS)
To ensure you are securing vital data coming from your clients or customers, you should have a SSL Certificate installed on your site. This will encrypt the data sent from the client’s or customer’s browser to the website. Most users, if they are cautious, will notice if you are not using a secure communication during checkout as most browsers call it out. For example, Google Chrome will place “Not Secure” next to your domain if the URL used is not secure. You can get free SSL certificates, but paying for a higher encryption certificate does make a difference.
3) Terms and Condition Policy
4) Refund and Returns Policy
Having a refund policy on your site will help your customers and clients understand what would happen if something goes sideways with your product or service or the item isn’t what they expected. This will clarify exactly where you are when it’s time to work out this type of situation. This does not mean you HAVE to accept refunds. Just where you stand on the topic. Again, TermsFeed to help you craft your policies! (See a trend here?)
5) Contact Information
Contact info is key for customers or clients to feel like there is someone on the other side of this purchase. If they needed to get a hold of you with a question or an issue on the site, they can find a way to contact you. Any website, not just ecommerce websites, should have contact information on their site.
6) Detailed Description of Product / Services
The more descriptive you can be about your product and services means less support calls or emails. Not all individuals are visual nor are they all readers. A variety of images, dimensions, terms of service, various file formats… if someone could ask a question about the product or service, add the answer to preemptively squash that question.
7) Instructions or FAQs
To help lower support calls, emails, or bad reviews, provide videos or documentation on how to use your product or how to access that service that the client just bought right from your ecommerce website. It may be as simple as having a list of questions and answers you’ve received and answered time and time again. Providing a way for users to self serve will go a long way for the hours needed for support as well as for reviews afterwards
8) Shipping costs
Be upfront about shipping costs. No user likes to be surprised by how much a $5 pen will actually cost $13 with shipping. See how you can display shipping costs in your support documents, FAQs, or as a banner on your ecommerce store. A great way to upsell is to provide marketing on how buy one get one free or free shipping on orders over $30.
Managing orders will require a system to keep tables on where orders are and when items will ship. If at all possible, automate any part of the after purchase workflow.
If you need assistance updating your ecommerce shop or looking to start one, reach out to me and let’s connect!
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